Transforming the Way Society Views Food and Nutrition
Our ultimate aim is to revolutionise the way people think about food and nutrition. To achieve this, we are dedicated to discovering creative solutions and changing perceptions on what constitutes a healthy lifestyle.
Mission
A perfect balance of scientific expertise and creative innovation, delivered by and experienced and passionate team.
Vision
Maximising the impact of our clients investment with tangible outcomes and behavioural change.

Discover groundbreaking concepts that transform people’s perceptions of food and nutrition.
Our team is composed of passionate experts who blend their scientific knowledge with creative thinking to craft impactful nutrition strategies and targeted communications.
Creating Powerful Strategies That Match Your Brand’s Aims and Principles.
Our team is made up of highly skilled professionals who are experts at developing strategies that align with your brand’s values and objectives.

Establishing Trust and Credibility for Your Organisation, Brand, and Products.
We champion in finding innovative ideas and shift the way people think about food and nutrition.
Founded
Based in Belgium & Cyprus
New Products Developed
FOR EU & CY MARKETS
Founded
Based in Belgium & Cyprus
New Products Developed
FOR EU AND CY MARKETS
Customers Served
across eu
Nutrition Comms Campaigns
across eu
Customers Served
across eu
Nutrition Comms Campaigns
across eu
Meet Our Team

FOUNDER
Ellie Hadjilucas
Director and Lead Consultant
Ellie Hadjilucas is a Public Health Nutritionist and a Sports Nutritionist with 18 years of experience in the Food Industry sector across Europe. For a period of approximately 10 years, she held various scientific and managerial roles in Nutrition, Communication, Scientific Affairs and Innovation at The Coca-Cola Company for Europe with coordination responsibility for 28 countries. She led the identification of new public health areas, coordination with external partners European programs and the development of new commercially successful solutions. Ellie combines her scientific knowledge of nutrition science and communication and marketing skills with her passion for creativity, offering innovative business solutions and communication tools that respond to consumer nutrition desires.
Tyler Maher
Sports and Exercise Nutritionist
Tyler is a highly motivated and dedicated nutritionist with over seven years of experience with a strong desire to develop a career in scientific communications. He has a proven track record of producing top-quality scientific content within tight deadlines, leading projects, and collaborating with both internal and external stakeholders to determine the best communication methods. Tyler has an extensive portfolio of outputs that spans across different levels. He has authored and produced public engagement leaflets, scientific abstracts, presentations, and manuscripts, including copywriting for a personalized health advice startup product and various study-related documents.

Some of Our Clients















