Live Webinar

Ultra-processed Foods: Cutting Through the Noise

Beyond the hype — exploring definitions, data and the future of food

Welcome to NutriTalk by Nutricomms — our new webinar series designed to unpack the science, policy, and communication issues that shape how we think, talk, and act on food and health.

Each NutriTalk session brings together leading voices from nutrition science, policy, and industry to cut through the noise — translating complex evidence into clarity that drives better decisions.

This Session: Ultra-Processed Foods — Cutting Through the Noise

“Ultra-processed foods” (UPFs) have become one of the most discussed — and divisive — topics in nutrition today.
But what exactly defines a UPF? How robust is the science linking them to health? And how should the food industry and communicators respond?

This session takes you beyond the buzzwords into a nuanced exploration of what we know, what we think we know, and what still needs to be understood.

Exclusive Takeaways

Bespoke Infographic: A concise, ready-to-use summary of key takeouts — ideal for internal briefings and stakeholder updates.
Certificate of Attendance: Recognising your participation in this professional learning event

Who Should Attend

Ideal for professionals working across:

Food and Beverage industry
Trade Associations
Nutrition, Science, Research & Development

Policy, regulation, and trade associations
Retail and category management
Communication and Public affairs

Speaker

Lewis Wallis, Regulatory & Nutrition Affairs Advisor
Campden BRI Group

Moderator

Ellie Hadjilucas — Director Nutricomms Ltd

Live webinar

Ultra-processed Foods: Cutting Through the Noise

Beyond the hype — exploring definitions, data and the future of food

Why Attend

Unpack the debate: “Ultra-processed foods” (UPFs) are shaping public concern, policy, and industry response. Discover what lies behind the headlines.
Clarify the science: Learn how UPFs are defined, classified, and linked to health outcomes — and why systems like NOVA, HFSS, and Nutri-Score matter.
Communicate with confidence: Explore how to address the UPF debate responsibly, balancing evidence, context, and clarity.
Stay ahead: Gain insights to guide your organisation’s nutrition, innovation, and communication strategies.

What We’ll Cover

How “processing” is defined — from NOVA and HFSS to Nutri-Score and beyond
Why classification matters and where the data gets complex
Balancing science, perception, and public trust in the UPF debate
How media framing shapes consumer and policymaker understanding
What’s next: redefining processing, reformulation opportunities, and the role of AI in future food profiling